🎯 1. A Clear Headline That Says What You Do
Don’t make people guess. Your homepage headline should instantly explain what your business does and who it helps. Keep it simple, clear, and benefit-focused.📞 2. Strong, Visible Calls-to-Action (CTAs)
Every page on your site should guide the visitor to take action. Whether it’s “Call Now,” “Book a Free Estimate,” or “Get a Quote,” your CTA should be bold and obvious.📱 3. Mobile-Friendly Design
Mobile traffic is now the majority. A website that isn’t optimized for smartphones will frustrate visitors and lose rankings. Mobile-responsive design is one of the most critical small business website essentials.📸 4. Real Photos of Your Business
Authenticity builds trust. Include photos of your team, your work, your shop, or before-and-after projects. Avoid generic stock images when possible.🧭 5. Simple, Easy-to-Use Navigation
A confusing menu will send visitors away. Keep your navigation straightforward: Home, About, Services, Contact. Use dropdowns only when absolutely necessary.🌟 6. Reviews and Testimonials
Most people check reviews before choosing a local business — and Google does too. Your local ranking depends heavily on how many reviews you have, your average star rating, and how recently those reviews were posted. That means if you’re not consistently getting new 5-star reviews, you’re probably not showing up where you should be.
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📍 7. Contact Info on Every Page
Make your phone number, email, and service area easy to find—preferably in your header and footer. Clickable phone numbers are a must for mobile visitors.🚀 8. Fast Load Speed
Google recommends pages load in under 3 seconds. Compress images, use a quality host, and remove unnecessary scripts to speed things up.🔐 9. SSL Security (HTTPS)
A secure site builds trust. If your website doesn’t show the padlock icon in the browser, visitors may see a warning. SSL is a small business website essential for both SEO and credibility. Google recommends HTTPS for all sites.🧠 10. Scannable, Customer-Friendly Copy
Use short paragraphs, bullet points, and clear headings. Write like a human. Answer real customer questions and explain your services in plain English.Let’s Build a Website That Actually Works
I help small business owners create websites that rank higher, convert more visitors, and earn trust online. You don’t need a fancy design—you need a smart one.
Let’s give your business the online presence it deserves—fast, mobile, secure, and designed to convert.
